Après-Ski Themed Parties: A Winter Wonderland for Your Brand

Colin Macdonald • November 28, 2024

Open your brand to winter

Are you looking for a unique and engaging event theme that will captivate your audience in the colder months?


Look no further than the après-ski trend. This winter wonderland theme is making serious headway in the event world, offering a fresh and exciting way to connect with your audience.


Après-ski refers to the social activities and relaxation that take place after a day of skiing or snowboarding. It’s a time to unwind, socialize, and celebrate with friends and family. In recent years, this concept has expanded beyond the slopes, becoming a popular theme for parties, corporate events, and brand activations. Put simply, you can après anything!


As the trend grows and continues to make waves with younger demos, so does the opportunity to align your brand with winter fun.


A man and a woman wearing branded cowboy hats are posing for a picture. Buckle Up Tour 2024.
A woman selling Bud Light in branded merch. Buckle Up Tour 2024.

Why Après is Good Brand Alignment:


An emotional connection to nostalgia: Après-ski evokes feelings of warmth, comfort, and nostalgia. By aligning with this theme, brands can tap into these emotions and create a positive association with their products or services.


Fun and Excitement: The après lifestyle is synonymous with fun, laughter, and good times. By associating with this, brands can position themselves as promoters of joy and excitement.


Aesthetically Pleasing: The après-ski aesthetic is visually stunning, with cozy knitwear, warm colours, and wintery landscapes. By incorporating these elements into their marketing materials, brands can create visually appealing campaigns.


Instagrammable Moments: Après-ski parties are full of photo opportunities. By hosting events or creating campaigns that encourage social media sharing, brands can generate buzz and reach a wider audience.


Seasonal Relevance: Après-ski is a seasonal trend, making it a perfect opportunity for brands to launch winter-themed campaigns or products.

The hottest "Après Chic" items

These are a few of the hottest and chic items that can lead to extremely shareable content:


  • Retro ski headbands
  • Branded turtlenecks
  • Fleece pullovers
  • Retro socks
  • Retro toques
  • Bright jackets
  • Puffer vests
  • Custom jacquard knit sweaters
  • Custom branded ski goggle covers


By incorporating these elements, you can create an unforgettable après-ski themed event that will leave a lasting impression on your audience. So, why not embrace the winter wonderland and plan your next event with an après-ski twist?

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