Industry News & Trends

The demand for sustainability in promotional marketing has risen drastically. The great news is that manufacturing is meeting this demand with more and more high-quality product offerings. Sustainable and ethically sourced items are becoming the new standard in the space. Find out how companies are achieving their sustainability goals.

Bud Light exists to bring fun to everyone, so the squad at Salt XC created a program that aimed to team up with energetic and outgoing students across Canada.
For this to make an impact, they needed trendy branded solutions that would make a splash with the University demographic across Canada.
The goal of the program is to bring people together to rep their favourite beverage in unique and exciting ways, all for the sake of having fun.

The Salt XC team was on a mission to capitalize on the exploding popularity of country music to create a unique brand experience for Bud Light Canada that would kick off the summer season in style. In partnership with the up-and-coming artist Owen Riegling, they booked 13 shows from Fort McMurray, AB to Milmay, ON for the Buckle Up Tour presented by Bud Light.